One of the beautiful things about technology is that you can produce your own high-quality videos with minimal investment in equipment.
Gone are the days when, if you wanted to promote your own business through visual media, you could only do so by spending $$$ on a production & marketing team to help you achieve your goals. Nowadays, most of us already have everything we need to get started in our back pockets and purses, with smartphone technology. Of course, it can be worth upgrading to more advanced equipment in the future, but you can get a really great setup for under $100.
An ideal social media setup includes (assuming you have a phone with a quality camera): a tripod, a mic, and a wide angle lens. We’ve given you options to choose from below depending on your specific needs. Pick and choose what works best for the content you want to create, and start recording! The best way to start creating content is to just do it. Take a deep breath, smile, and show people what makes you great at what you do.
Tripod Options
A tripod is absolutely essential for any real estate agent looking to record their own content for social media. Consider when and where you plan to create content to find the best tripod for you. Any of these choices should work perfectly!
Option 1:
Portable & Small Tripod with Grippy Legs for Agents Who Plan to Film On-the-Go
Price: $19.99
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Option 2:
Floor Length Tripod Up to 75 Inches for Capturing Content without a Table or Chair
Price: $36.99
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Option 3:
Floor Length Tripod with Ring Light for Recording in Poor Light Conditions
Price: $29.99
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Mic Options
This one isn’t as necessary, but is a great upgrade — especially for real estate agents. Why? You’re often capturing gorgeous homes and you want to get as much of them as possible in the scene. Enter: a wide angle lens. It’s a super simple and affordable upgrade that goes a long way.
Option 1:
Wireless Mic for Recording Solid Sound (We use this one!)
Price: $39.99
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Option 2:
Two Wireless Mics for Recording Two People (Great for interviews)
Price: $29.99
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Option 3:
Desk Mic for Recording Podcast-Style Content
Price: $40.99
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Extra Credit: Wide Angle Lens
Recording yourself speaking to the camera is definitely the scariest part for most real estate agents. The unfortunate truth is that this type of content goes a long way in creating a personal connection with your followers. It’s worth it! One thing’s for sure: you’ll want to use a microphone so the sound is professional and easy to hear. This small adjustment will make you all the more confident in what you put out into the world.
Check Out:
Camera Lens for Capturing MORE in Each Shot
Price: $15.99
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Katy Peer & Justine Hodson
Katy & Justine lead the social media management and marketing team at Sellwell. With expertise at the perfect intersection of real estate and marketing, they specialize in helping agents build powerful, value-driven brands that stand out in the market.
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