5 Unique Real Estate Bio Ideas: From Short Bios to Video Intros
Mar 21, 2023What do you want potential clients to know about you? It’s a simple question that’s not always so simple to answer. Like it or not, figuring that out should be step one.
Step two is turning that answer into a compelling real estate agent bio. Your bio is a chance to make a great first (or second or third…) impression. It’s your chance to connect person to person! It’s your chance to impress! It’s your chance to #humblebrag!
Here’s the kicker: there isn’t one right way to write a bio. If you’re not a writer, or prefer not to write, crafting a bio can be scary. Today, we’re going to make it a little less scary and think outside the box. Below, I’m giving you five real estate bio ideas that involve minimal writing (!). Who knows, you might even have fun doing it.
Whichever format you choose, just make sure it does you justice.
Short Real Estate Bio Ideas
Use bullet points
What if instead of writing a long, wordy bio, you could show your value and personality with some short and snappy bullet points?
This format can help you stand out. It might even make the reader laugh. However, it could also fall flat if you don’t make the bullets engaging. For example, does the below make you want to hire this agent?
- Top real estate agent serving the San Diego area
- Passionate about helping buyers and sellers find their dream homes
- Skills include negotiating, communication, and marketing
On the contrary, this agent sounds worth talking to!
5 Things You Should Know About Me
- I’m a veteran real estate agent who has helped over 50 families get the keys to their forever homes.
- I’m a life-long student and have more certifications than fingers.
- I’m a fierce negotiator who’s not afraid to go to bat for you.
- I’m a San Diego native and couldn’t love this city more! I’ve tried every donut worth tasting, too.
- I’m a mother of four boys, a little league coach, and a die-hard Padres fan. Let’s talk baseball!
See the difference? If you can pull it off, using bullet points can be a short and sweet way to tell clients who you are.
Tell a story
Is there a story that encapsulates who you are as an agent? Rather than rattle off the same old things, try introducing yourself by telling a story. Maybe it’s a great story of helping a client find their home or the story of your first sale. This can be useful if you’re a newer agent. Instead of focusing on your experience, focus on the value you know you can offer based on your character.
Visual Real Estate Bio Ideas
Make a video
Between Reels on Instagram, TikTok, and YouTube, video is everywhere. If you’re more comfortable on video than you are writing, why not make a video to introduce yourself? Just like a bio, a video can be placed on your social media pages, on your website, and even on your business card. Simply place a QR code on your business card to quickly send people to your intro video.
Make sure to keep your video brief (under a minute) and hit on the most important points. And don’t forget that you’ll want to update the video every few years so it doesn’t feel outdated.
Low Effort Real Estate Bio Ideas
Find a template
If you prefer a more traditional bio format, but struggle to put pen to paper, a template is a great starting point. You might use a template or questionnaire to get thinking about what you want to say, or check out some bio examples to inspire you.
Whatever route you go, just make sure to change it up enough to make your bio unique to you. You don’t want to sound generic or hit on points that aren’t true to what makes YOU unique.
Hire a writer
The last and final option is to hire a writer to do the legwork for you. The benefit here is that you pay once and can use this bio for years and years to come. Not only will a professionally written bio go a long way in showing clients you are serious about your profession, but it can benefit your search optimization so clients are more likely to find you in their online search. A good bio writer will not only make your bio sound great, but they’ll ask the right questions so you know WHAT to say in the first place. If you’re totally stumped on what to include, this is the right choice for you.
About the Author
Katy Peer writes about all things content, marketing, and real estate branding. She is the Head of Content Marketing for SellWell, lead editor for The Well, and a former copywriter and senior editor for a spattering of tech and media brands. Find her articles on social media, writing agent bios, and more here on The Well.
