Writing your own real estate agent bio is hard enough. But writing one as a new agent can feel downright impossible.
Sometimes the best option is hiring a professional to write your bio for you, especially since it’s one of the best ways to show clients who you are as a person. Remember that as a real estate agent, you are selling yourself as the product more than anything.
For new Realtors with little experience to fall back on, your personality and character are your best assets when landing new clients. And it’s not just a one-and-done resource. Your bio should live in many places and appear at various touch points to give clients the opportunity to get to know you.
Here are some examples of where to include your real estate bio
- In your Professional Profile Brochure — a printed out PDF with an intro letter, your image, your contact info, and your bio. Make sure to keep them on hand and in a folder like this so they don't get damaged.
- On your website
- In your Buyer and Seller Guides
- In your pre-listing kit. Consider gathering everything in a folder like this for a professional touch.
- On social media (break out different pieces for various posts and your summary)
If you decide to write your bio yourself, there are simple steps you can take to make sure you stand out from other Realtors your clients may be considering. The last thing you want is for your bio to feel generic and disconnected from who you are.
Start With a List
Before you start writing, try making a list of the key points that you think would make a client want to work with you. Then, reorder the bullet points in a manner that tells a story about who you are. The very last step will be stringing it all together into something you’re proud of. Consider asking a friend or colleague to review it and give you feedback. Your bio is important and deserves care and attention as you jumpstart your career.
Here are some tips and examples to keep in mind as you get started...
Tip #1: Lean on your company’s experience
You might not have years of experience or be the top producer in your region, but you certainly don’t need to highlight the fact that you are new to the industry. Chances are that you specifically chose your brokerage or team because you are leaning on their experience and resources as you get your footing.
So share that with your potential clients!
Don’t be shy about touting the experience level and pedigree of your company. In Cody’s bio below, we focused on the established nature of his company:
Cody Ramirez is a real estate agent and proud Phoenix-area resident of nearly 10 years. As a member of the Realty Executives team, one of the largest and most established real estate companies around, he is committed to delivering the highest level of customer service possible.
That means he gives 110% to each and everyone he works with. Past clients consistently praise him for his responsiveness, knowledge of the industry, and ability to simply get things done as quickly as possible. He’s always one step ahead — so you’ll never be left with questions or wondering what comes next.
When he’s not helping clients find their dream homes, Cody stays active playing tennis and golf. It won’t take long for you to learn he is also an avid car collector, and is grateful to put his negotiating prowess to work for his clients every day. If you’re looking for an agent who will make the real estate process as seamless as possible, you want Cody on your team.
Tip #2: Highlight your career experience and education outside of real estate
Perhaps you’re new to real estate, but have been building your career across other industries for years. Are there skills you built in other jobs that have better prepared you to assist clients with real estate transactions? Chances are the answer is yes.
Similarly, your education may have prepared you for this moment. Did you study communications? Logistics? Negotiation? All of these skills translate to what you do today and are worth mentioning.
In Mandingo’s bio, there is an emphasis on his career path with the military and how that prepared him to excel in real estate.
Mandingo Alfred joined the real estate industry after retiring from a 20-year career in the US Air Force. As a unit deployment manager, Mandingo worked at all hours of the day and night to coordinate the movement of troops and supplies overseas. His success in this role made for a seamless transition to real estate, where he’s able to apply his meticulous attention to detail and communication prowess every day.
Throughout his career, Mandigo has always been most passionate about helping people. The personal fulfillment he gets from guiding clients through what is often one of the biggest life transitions of their lives is what drives him forward. With Mandingo as your agent, you can expect persistence, unwavering support, and, of course, fun! He puts in the hard work so that you can sit back and enjoy the process.
Outside of real estate, you might find Mandigo on the youth flag football field where he has been coaching for the past 13 years. He’s a self-proclaimed foodie and family man who’s happy to be settled in Las Vegas after being stationed in eight different locations over the past two decades. If you also call or would like to call Las Vegas home, he’d love to help you with all your real estate needs.
Armed with this information, you should call your sphere to check in every two weeks. Make these calls quick and casual. Don’t even mention real estate! Use your Client Profile to find a reason to call. Maybe you want to check in since they’re a recent empty nester! Maybe their favorite sports team is playing in the finals. Finding a reason to call helps you pick up the phone and that’s what matters. These calls should feel genuine and personal. Every time you hang up the phone, take the time to plan your next step.
Tip #3: Focus on your geographic area expertise
The final consideration on this list applies to those of you who have a special connection to your geographic area. Whether you were born and raised in the area, have lived there for a long period of time, or are extremely engaged in your local community, now is the time to spread the word!
An elevated knowledge of the community allows you to not only share that knowledge with your clients, but give them a sense of security that they are getting the best possible advice. In Helen’s example below, our team made sure to highlight her connection to the San Diego area.
Born and raised in San Diego, California, Helen Randi is a real estate agent and proud member of the Carlsbad Realty Team. A graduate of the University of San Diego, Helen has spent her entire life in San Diego County and is thrilled to serve as a guide to those looking to buy or sell in the wonderful city she calls home.
Helen has been a competitive tennis player all her life, and brings that same competitive nature and work ethic to helping her clients reach their goals. Whether you’re looking to buy your first home, your dream home, or an investment property, she won’t rest until you’ve signed that last paper on closing day.
As a proud parent of two Carlsbad High students, Helen is extremely involved in the community and volunteers regularly for local organizations. She enjoys providing guidance to her clients beyond real estate — from info on local schools to the best restaurants in town. And if you’re ever looking to play tennis doubles, you might have just met your match in Helen and her husband, Scott!
No matter if you’re ready to buy or sell now, or would like to know more about the local market, Helen would love to chat over the phone or a cup of coffee!
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Katy Peer
Katy Peer writes about all things content, marketing, and real estate branding. She is the Head of Content Marketing for SellWell, lead editor for The Well, and a former copywriter and senior editor for a spattering of tech and media brands. Find her articles on social media, writing agent bios, and more here on The Well.
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margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1700192140501 .block { border: 4px black; border-radius: 4px; background-color: #fff; padding: 0px; padding: 0px; padding: 0px; padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1700192140501 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1700192140501 .block { padding: 0px; padding: 0px; padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1700192140501 { text-align: left; } }
