It’s the age-old question that every real estate agent faces: how does one reach out to their database without seeming awkward or annoying?
In an ideal world, you know your people. You’ve diligently kept in-depth client profiles, or you’re logging notes about your clients in your CRM. Reaching out is seamless and fluid! Good for you.
Worst case, you are frantically searching for some new ideas and you’ve come to the right place. This article will outline five spring marketing ideas for Realtors that you can start using right away.
The key when using these concepts is that you still need to know a thing or two about your people. You’re not off the hook! You wouldn’t want to send a Teacher’s Day gift to a non-teacher or make a Yoda joke to a Star Wars novice. That being said, if the shoe fits, these prompts may be just what you need to get back onto someone’s radar just as they think about buying or selling (or mention you to someone they know).
May 4th: Star Wars Day
Star Wars fans are about as ubiquitous as Starbucks, so why not honor their sacred annual holiday with a thoughtful note? A simple email like the example below will be a welcome surprise for a super fan. Better yet? Pick up the phone and let them know you’re thinking of them.
Subject Line: May the 4th Be With You
Hello!
Happy Star Wars Day! I couldn’t miss a chance to wish you a fantastic day in which I know you and your family will definitely be celebrating. Any exciting Star Wars-filled plans this year?
It’s been a while since we’ve spoken, so I hope all is well with you. I’d love to catch up over coffee soon. Any free time this week?
May the 4th Be With You!
May 7th: Teacher’s Day
Teachers deserve our kudos every day, but especially on their annual day of recognition. If you have teachers in your database, consider giving them a call, sending them a text, or even dropping off a small gesture like a Starbucks gift card. Here’s an idea for a simple, yet meaningful text you could send.
Happy Teachers Day! I was thinking of you today and hope your students are giving you the kudos you deserve as you finish out the school year. Any exciting plans for the summer?
May 12th: Mother’s Day
While Mother’s Day may be more mainstream in nature, it’s still a meaningful moment to highlight for all the amazing moms you know. Keep in mind that Mother’s Day is usually a family affair. I suggest reaching out the Friday before or the Monday after. A short and sweet phone call is all that’s needed:
“Just calling to wish you an early Happy Mother’s Day! I’m sure you will be celebrating with your family on Sunday. Anything fun planned?”
End of May: School’s Out
Depending on your local district, most schools are finishing up towards the end of May or early June. For anyone with kids, it’s a great time to congratulate them or wish them luck — depending on their sense of humor. You may consider dropping a small summer-themed pop-by gift like one of these by their homes. Just be sure to not disturb them and to follow up with a phone call or text within a few days.
Any Time: Closed Home in Your Area
Another great strategy that will work any time this month is reaching out about recent close properties near them. Good news — you don’t need to be the Realtor on the transaction! As long as you observe the code of ethics and don’t insinuate that you were the agent of record, it’s perfectly fine to share news about a recent sale in their area. You may even consider doing this by direct mail. This template will get you started:
Hi there,
I wanted to reach out today because I recently saw that one of your neighbors officially sold! Last time we spoke, I mentioned that I’d keep you posted on anything going on in your area.
This is exciting news not only because you have new neighbors moving in, but because I see a ton of buyer interest was generated from this listing. If you’re curious, I’d love to share more details. Please send me a text or give me a call at (xxx-xxx-xxxx-).
Regards,
[Your Name]
Bonus: Post a Reel as Your Prep Any of the Above!
Get even more out of these efforts by making a Reel of your process! If you are prepping small gifts for teachers or sending out Mother’s Day cards, why not share a clip on social media? It can be as simple as taking some quick b-roll and adding music and text to the clip.
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Katy Peer
Katy Peer writes about all things content, marketing, and real estate branding. She is the Head of Content Marketing for SellWell, lead editor for The Well, and a former copywriter and senior editor for a spattering of tech and media brands. Find her articles on social media, writing agent bios, and more here on The Well.
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