Standing out from other listing agents can be a challenge — especially when it comes to differentiating how you market a home. Listing agents rightfully are looking for the one or two things that will help them stand out and turn leads into clients.
Single property websites are one of those difference makers that you may consider using from time to time. Do they truly make a difference? Are they worth the cost and effort?
The answer is a resounding: sometimes. In the right circumstances, a single property website might bolster your value as an agent and help the sale. In this post, we’ll explore when it might be a good idea to use one, and some great, affordable options for quickly getting one live.
When Should a Realtor Create a Single Property Website?
Single property websites can be extremely beneficial when there simply isn’t space to fully showcase a home’s value using the MLS alone. This is often the case when you're working with a particularly luxurious home, a unique property, or historic home. A single property website will allow you to use more photos and video or special features like a 3D tour.
Ask yourself: is there more to say about this home than I can say on the MLS? If the answer is yes, consider creating a website. If there is nothing to add outside of what’s already available on Zillow or Redfin, it can be unnecessary and redundant to create a separate website.
Plus, while we might assume that more marketing equals happier sellers, we should never assume. Before you ever create a single property website, it’s essential that you get confirmation from the sellers that they are comfortable and supportive of a you launching a website for their home.
Actually choosing a single property website provider will depend on a number of factors about your market and volume. We can’t provide a blanket recommendation without knowing what type of market you serve, your volume of listings, and your tech and design skills.
Below, you’ll find a list of popular options and a brief description explaining why or why not it might be the right choice for you.
The Best Options for Single Property Websites
Crib Flyer
Sellwell Choice: Best All Around
Website: ​​https://www.cribflyer.com/single-property-websites
Starting at $9/month for 1 property (add or remove properties as needed)
Our Take:
Crib Flyer is a great option if you are an agent who expects to only have a few websites live at a time. One reason for that is its pricing breakdown. You can upgrade and downgrade your subscription every month depending on how many websites you have live at a time.
The sites themselves are really professional. Although there are only a few templates to choose from, the technology makes it easy enough to get a website live quickly and easily.
Rela
Sellwell Choice: Best for High Luxury
Website: https://www.relahq.com/
Starting a $24/month for 1 listing (billed annually)
Our Take:
If you’re working in a high-end market, you may prefer more features and template options than Crib Flyer has to offer. In that case, definitely check out Rela. Although the price point is nearly triple, you’ll have 20 gorgeous templates to choose from. On top of that, you can take advantage of a slew of useful features like 3D tours, a tour scheduler, and Calendly integration. For the right market, it may definitely be worth putting in the extra time and effort using Rela.
Listings to Leads
Sellwell Choice: Best for a Full Marketing Suite
Website: https://www.listingstoleads.com
$60/month for unliimted
Our Take:
Outside of a few companies offering solutions solely focused on single property websites, most options come with a suite of marketing features. Listing to Leads is one instance of this. If you are looking for additional marketing tools on top of website creation, e.g. automated social posting and ads, Listing to Leads still comes in at an affordable $60/month.
Listings Unlimited
Sellwell Choice: Best High Volume List
Website: https://www.listingsunlimited.com
$24.95/month for unlimited
Our Take:
For a high volume of single property websites on a budget, you can’t lose with Listings Unlimited. For just under $25 per month, you get unlimited websites. While the look and feel of the websites is not at the level of some of the above options, it appears easy to use, especially at the price. Of course, the quality of your website will heavily rely on your photography and videography, too!
Katy Peer
Katy Peer writes about all things content, marketing, and real estate branding. She is the Head of Content Marketing for SellWell, lead editor for The Well, and a former copywriter and senior editor for a spattering of tech and media brands. Find her articles on social media, writing agent bios, and more here on The Well.
If you like this post, check these out:
What's the Best Direct Mail Company for Real Estate Agents?
Feb 27, 2024
5 Unique Ideas & Examples to Engage Your Real Estate Database
Jun 07, 2024
#block-1695649806251 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1695649806251 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1695649806251 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1695649806251 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1695649806251 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1725485603481 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1725485603481 .block { border: 4px black; border-radius: 0px; padding: 0px; padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1725485603481 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1725485603481 .block { padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1725485603481 { text-align: ; } } #block-1725485603481 .block, [data-slick-id="1725485603481"] .block { display: flex; justify-content: flex-start; } #block-1725485603481 .image, [data-slick-id="1725485603481"] .image { width: 100%; overflow: hidden; border-radius: 4px; } #block-1725485603481 .image__image, [data-slick-id="1725485603481"] .image__image { width: 100%; } #block-1725485603481 .image__overlay, [data-slick-id="1725485603481"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1725485603481 .image__overlay-text, [data-slick-id="1725485603481"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1725485603481 .block, [data-slick-id="1725485603481"] .block { display: flex; justify-content: flex-start; } #block-1725485603481 .image__overlay, [data-slick-id="1725485603481"] .image__overlay { opacity: 0; } #block-1725485603481 .image__overlay:hover { opacity: 1; } } #block-1700175846957 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1700175846957 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1700175846957 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1700175846957 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1700175846957 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1694873394061 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1694873394061 .block { border: 4px black; border-radius: 4px; background-color: #e6eaef; padding: 0px; padding: 0px; padding: 0px; padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } @media (min-width: 768px) { #block-1694873394061 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1694873394061 .block { padding: 0px; padding: 0px; padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } } @media (max-width: 767px) { #block-1694873394061 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1708977909316 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1708977909316 .block { border: 4px black; border-radius: 0px; padding: 0px; padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1708977909316 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1708977909316 .block { padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1708977909316 { text-align: ; } } #block-1708977909316 .block, [data-slick-id="1708977909316"] .block { display: flex; justify-content: flex-start; } #block-1708977909316 .image, [data-slick-id="1708977909316"] .image { width: 100%; overflow: hidden; border-radius: 4px; } #block-1708977909316 .image__image, [data-slick-id="1708977909316"] .image__image { width: 100%; } #block-1708977909316 .image__overlay, [data-slick-id="1708977909316"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1708977909316 .image__overlay-text, [data-slick-id="1708977909316"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1708977909316 .block, [data-slick-id="1708977909316"] .block { display: flex; justify-content: flex-start; } #block-1708977909316 .image__overlay, [data-slick-id="1708977909316"] .image__overlay { opacity: 0; } #block-1708977909316 .image__overlay:hover { opacity: 1; } } #block-1696523110962 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696523110962 .block { border: 4px black; border-radius: 4px; background-color: #a9c0c7; padding: 0px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1696523110962 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696523110962 .block { padding: 0px; padding: 0px; padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } } @media (max-width: 767px) { #block-1696523110962 { text-align: center; } } #block-1696523110962 .form-btn { border-color: #3d5066; border-radius: 4px; background: #3d5066; color: #ffffff; } #block-1696523110962 .btn--outline { color: #3d5066; background: transparent; } #block-1696523110962 .disclaimer-text { font-size: 16px; margin-top: 1.25rem; margin-bottom: 0; color: #888; } .parsley-errors-list {display: none;} #block-1708987292849 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1708987292849 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1708987292849 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1708987292849 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1708987292849 { text-align: left; } } #block-1708987292849 .image__image { max-width: 49%; border-radius: 4px; } #block-1708987292849 .image__image { float: right; margin-left: 15px; margin-bottom: 10px; } #block-1708988105445 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1708988105445 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1708988105445 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1708988105445 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1708988105445 { text-align: left; } } #block-1708988105445 .image__image { max-width: 49%; border-radius: 4px; } #block-1708988105445 .image__image { float: right; margin-left: 15px; margin-bottom: 10px; } #block-1708988592528 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1708988592528 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1708988592528 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1708988592528 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1708988592528 { text-align: left; } } #block-1708988592528 .image__image { max-width: 49%; border-radius: 4px; } #block-1708988592528 .image__image { float: right; margin-left: 15px; margin-bottom: 10px; } #block-1708988773776 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1708988773776 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1708988773776 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1708988773776 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1708988773776 { text-align: left; } } #block-1708988773776 .image__image { max-width: 49%; border-radius: 4px; } #block-1708988773776 .image__image { float: right; margin-left: 15px; margin-bottom: 10px; } #block-1696522456141 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696522456141 .block { border: 1px solid #c1cbd7; border-radius: 10px; padding: 0px; padding: 0px; padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } @media (min-width: 768px) { #block-1696522456141 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696522456141 .block { padding: 0px; padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } } @media (max-width: 767px) { #block-1696522456141 { text-align: center; } } #block-1696522456141 .feature__image, [data-slick-id="1696522456141"] .feature__image { width: 100px; border-radius: 100px; } .authorfeature { display: flex; align-items: flex-start; position: relative; } .authorfeature__image-container { flex-shrink: 0; margin-right: 20px; } .authorfeature__image { max-width: 150px; height: auto; } .authorfeature__content { flex-grow: 1; } @media (max-width: 767px) { #block-1696522456141 .authorfeature { flex-direction: column; align-items: center; } #block-1696522456141 .authorfeature__image-container { margin-right: 0; } } #block-1700092916304 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1700092916304 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1700092916304 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1700092916304 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1700092916304 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1700092948857 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1700092948857 .block { border: 4px black; border-radius: 4px; background-color: #fff; padding: 0px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1700092948857 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1700092948857 .block { padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1700092948857 { text-align: left; } } #block-1700092948857 .block { overflow: hidden; } #block-1700092963544 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1700092963544 .block { border: 4px black; border-radius: 4px; background-color: #fff; padding: 0px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1700092963544 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1700092963544 .block { padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1700092963544 { text-align: left; } } #block-1700092963544 .block { overflow: hidden; }
