6 Must-Read Books for Realtors in 2022
Jan 06, 2022We’ve officially kicked off 2022 and New Year’s resolutions are in full swing. Gyms are packed to the brim, “dry January” is going strong, and you might even be aiming to finally conquer that pile of books collecting dust.
If you think diving into a business-related book may help your bottom line, you aren’t wrong. Reading for as little as 30 minutes a day can help stimulate your brain and provide the motivation you need. Plus, as Realtors oftentimes working on our own, reading can deliver the outside perspective we all need.
Sure, we all know the benefits of reading are there, but the hard part is staying committed beyond January. For that reason, the best book to choose is the book you won’t want to put down. It doesn’t need to be the most popular book or the most relevant book — it needs to be the book you will read.
Same goes for your method of “reading.” In 2022, that might mean listening to audiobooks, reading an e-book on your phone while you wait for a client, or even switching to podcasts.
Remember, the most important thing is that you get your brain in the right space to grow your business. And that’s exactly why we’ve provided a wide variety of books below. Some might spark your interest, some might not. They’ve all been read and vetted by our team firsthand, so please let us know what you think.
For Building Business Consistency
Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
Anyone can have one stand-out year in this industry, but building a true business means long-term year-after-year success. If that’s your end goal, this book is fantastic motivation. Author Jim Collins takes a look at how elite companies make the leap from good to great, and then sustain that success. Think companies like Coca-Cola, Intel, and General Electric.
Although those are obviously large companies, there are a ton of relevant tips and ideas stashed in this book that may surprise you.
For Supercharging Your Marketing
The Purple Cow: Transform Your Business By Being Remarkable By Seth Godin
Is your marketing accurately conveying your value proposition as a Realtor? For many of us, that answer is no. If this is the year you plan to change that, you’ll get all the inspiration you need right here. You’ll learn what makes a remarkable product — and how to make sure your marketing tells the right story.
For Dealing with Big Change in 2022
Confronting change can be incredibly hard — whether it’s switching brokerages, going through a divorce, moving — the list goes on. In this book, Spencer Johnson walks you through how to set yourself up for success, and it all starts with the right attitude.
For Creating New, Sustainable Habits
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones By James Clear
Of course, we all start the new year with the intent of implementing new, healthy habits. But year after year, it proves harder than we thought and our resolutions are typically out the window by President’s Day. If you plan to change that this year, this book gives you a blueprint for creating habits and sticking to them. This book will change the way you go about your everyday life — and is well worth a read for Realtors and beyond.
For Quitting Procrastination for Good
Eat That Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time By Brian Tracy
Procrastination gets the best of all of us sometimes, but if it runs your business consistently, these tips can help. Brian Tracy shows you how to structure your day and prioritize the right things so you end this bad habit for good. This is a quick read that will stick with you.
For Improving Your Prospecting Skills
How to Win Friends and Influence People By Dale Carnegie
We won’t be the first to recommend this book, and we certainly won’t be the last. If prospecting is your main focus this year, this book is the perfect guide. From getting people to like you to convincing people to think like you, there’s no better book for building your people skills
